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Wine Moments HK (click) is an online wine retailer in Hong Kong which specializes in selling wines according to the moments and occasions.
The company focuses on customizations, innovative products, and different themed wine boxes according to festivals, seasons, and occasions.
I worked as their Social Media Marketing Manager with cross-functional responsibilities:
Social Media Management
Digital Marketing
Graphic Design
Product Photography
Influencer & Brand Collaboraions
Content Creations
Quality Visuals
Lifestyle-focus
Easy to digest
Engaging & Daily Content
@WINEMOMENTSHK >>
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PRODCUT PHOTOGRAPHY
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Brands & Influencers Collab
WM x Sally Coco Lifestyle Shoot
WM x Sally's Toy Mock Up
LOVE WINE & SALLY COCO Box
WM x Sally Coco Lifestyle Shoot
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Wine Moments HK x Sally's Toy
We worked with Sally's Toy, a popular local sex-positive Intimate Lifestyle Store to create Valentine's day wine box. We were the first brand in HK combining wine & sex tox.
I initiated the idea and executed the collaborations, worked on photography, social media content & EDM.
Goal: Raise brand awareness and build brand associations, appeal to target local consumers in an innovative and eye-catching way.
Wine Moments HK x Riedel Wine Glasses
We worked with Riedel Wine Glasses to relaunch the new monthly Wine Club, focus on monthly wine subscriptions.
I contributed to executing brand collaborations, photography, social media content & EDM.
Goal: Raise Brand awareness and brand positive associations increase incentive to join the new wine club.
WM X Riedel Glasses Shoot
WM X Riedel Glasses Shoot
WM X Riedel Glasses Shoot
WM X Riedel Glasses Shoot
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Influencer Collaborations
We worked with multiple influencers for collaborations and giveaways due to seasonal and new product promotions.
I initiated collaborations with influencers base on my knowledge in HK KOLs, built relationships, and executed the collaboration plans.
Goal: Raise Brand awareness, brand positive associations, increase sales incentives and appeal to a local audience.
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